Content Creation Still a
Search Engine Sensation
by Kim Lance, Web Marketing Specialist for Joe Tracy Visioneering

Unique and thorough content for your website is essential when attempting to move your company up the search engine ladder to higher rankings. Having in-depth content provides you with an effective way of targeting important keywords and phrases that people are likely to use when searching. When creating content for your Website, it is important to follow the RQQ method to improve your chances of higher search engine rankings. What is the RQQ method? It is developing Relevant articles, in great Quantity, with a focus on Quality. RQQ – Relevancy, Quantity, Quality.

Relevancy
Imagine you are creating a website that you want to rank high when people search for information on horses. If you fill your site with pages of text about puppies and monkeys, then search engines won’t find your site relevant to the topic of horses. It is vital that you target your content towards the topic of your website. If you sell horse accessories, then fill your site with articles about specific horse accessories and the proper use of those accessories. Many search engines will look for an overall “theme” of your site. Make it easy for them to find through relevant content that is properly aimed at your target market. No horsing around, people. This is serious business.

Another added benefit of providing relevant content on your website is to gain and retain visitors. Visitors will not stay on or return to your website if your content has been duplicated from another source or does not contain unique and informative information on their topic of interest. Not only do search engines like relevant content, your visitors will like it too!

Quantity
When creating content for your website it is important to pay attention to the amount of content you are providing. While a few pages of relevant text on your targeted keywords may provide a small boost in your search engine rankings, you’ll find that the more content you provide will have a greater impact on your rankings and the number of keywords/phrases that you are ranked under.

Look at it this way, the goal of search engines are to dig up the most relevant results possible for searches conducted by visitors. A search engine will recognize your site as more of an “authority” on the targeted keyword if you have several content-rich pages on the topic. Since search engines strive to provide the best results for their users, those sites they consider an “authority” of a keyword will generally rank higher under that keyword.

Quality
To help the theme, respectability, and rankings of your site, the content you create must be original, informative and detailed. The more detailed you are in your descriptions, the more related keywords and phrases search engines will pick up on.

Not all website visitors will think the same way that you do. While you may think that targeting “horse” or “horses” is enough to get several visitors to your website, think about all of the people searching for “stallion”, “mare”, or “colt” that you may not be reaching. Most likely, when you are writing high quality content for the pages of your website, you will include the words “stallion”, “mare”, or “colt” within the content naturally. As the search engine spider scours your website, it will recognize these words and begin to put your site in its search engine under listings for these words. And the more words/phrases you are indexed for, the more widespread your impact will be in obtaining visitors.

Some search engine optimization specialists may indicate that websites full of rich content are not as important as they used to be. Joe Tracy Visioneering disagrees with this bad assumption. While we do recognize that search engine algorithms are constantly fluctuating and changing, our experience with website creation and search engine marketing has repeatedly supported the idea that sites filled with relevant and strategically positioned content have the greatest potential of high placement in search rankings with an added benefit of a higher visitor return rate.

There are over 100 factors that go into how most search engines determine the ranking of a Website. But amongst all these algorithmic factors, one thing remains consistent: Search Engines want to deliver visitors to sites that are most relevant to the topic. Make yours most relevant. Then use an optimization expert, like Joe Tracy Visioneering, to help you position it.

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