Eliminating the Pay Per Click Gamble

Eliminating the Pay Per Click Gamble

It never ceases to amaze me how many companies will sink tens of thousands of dollars into pay per click programs, but nothing into search engine and website optimization for higher rankings, that will achieve better results for free. Case in point: One company Joe...
The Importance of Having a Strategic Web Marketing Plan

The Importance of Having a Strategic Web Marketing Plan

If you were going to have a new house built for you and your family, what’s one of the first things you’d do? You would hire an architect to sketch out the plans. Building a house without a plan could be disastrous and cost you a lot more money. Likewise, building a...